Revenue Impact Analysis (Pre Revi Vs Post Revi)
Studio One Dover
—
Activation: Jan 3, 2026
|
Revi
Period: 151 days
Studio One Dover
Studio Two Bedford
Studio Three Concord
Executive Revenue Impact Summary
— total financial impact at a glance
Membership Revenue Lift
$11,796
Additional membership revenue generated by Revi
Class Pack Revenue Lift
$4,427
Additional class pack revenue generated by Revi
Total Revenue Lift
$16,223
Total immediate revenue generated by Revi this period
Membership Lifetime Revenue Lift
$224,679
Projected lifetime revenue from additional memberships created by Revi
Revenue Lift (Membership Purchase)
$ 11,795.63
Extra revenue generated due to Revi
New Conversions Added (Membership Purchase)
72.37
Net new customers (Actual – Expected)
Total Revenue from New Customers (Membership Purchase)
$ 23,611.00
Revenue from all conversions during Revi
Conversion Performance
— explains the "why" behind the lift
Metric
Pre Revi
Post Revi
Leads (Revi Period)
820
920
Membership Purchases
79
161
Conversion Rate
9.63%
17.50%
↑
Total Revenue
$ 11,587.00
$ 23,611.00
Conversion Outcome
— cross-period comparison (Pre Revi rate applied to Post Revi leads)
Expected Conversions (Membership Purchase)
88.63
What would have happened without Revi
Actual Conversions (Membership Purchase)
161
What actually happened with Revi
Net New Conversions (Membership Purchase)
72.37
Customers added because of Revi
Lifetime Value Impact
— projected lifetime revenue from Revi-generated memberships
Average Membership Value
$163/month
Average monthly revenue per membership
Average Membership Lifetime
19.0 months
Estimated member lifespan from churn rate
Lifetime Value Per Member
$3,105
Projected revenue per membership over lifetime
Total Lifetime Revenue Lift
$224,679
Projected lifetime revenue from additional memberships
Actual Revenue Generated
— real revenue collected to date from Revi-generated members
Realized Lifetime Revenue Lift
$74,850
Actual revenue collected to date
Average Realized Revenue Per Member
$1,034
Average collected per Revi-generated member
Average Member Age
6.7 months
Average tenure of Revi-generated members
Revenue Realization %
33.3%
Share of projected lifetime revenue already realized
Projected Revenue Impact
— summary of projected membership revenue
Class Pack Impact
— Class Pack revenue impact (no churn; uses repurchase behavior)
Revenue Lift (Class Packs)
$ 4,427.25
Additional Class Pack revenue from Revi
Net New Class Pack Purchases
45.02
Additional Class Pack purchases because of Revi
Average Class Pack Value
$98
Average revenue per Revi-generated Class Pack
Class Pack Conversion Performance
— Pre Revi vs Post Revi
Metric
Pre Revi
Post Revi
Leads (Revi Period)
820
920
Class Pack Purchases
90
146
Conversion Rate
10.98%
15.87%
↑
Total Revenue
$ 8,850.00
$ 14,355.00
Class Pack Conversion Outcome
— cross-period comparison (Pre Revi rate applied to Post Revi leads)
Expected Class Pack Purchases
100.98
What would have happened without Revi
Actual Class Pack Purchases
146
What actually happened with Revi
Net New Class Pack Purchases
45.02
Class Pack customers added because of Revi
Class Pack Customer Value
— observed customer behavior and actual revenue — no projections
Class Pack Renewal Rate
42.0%
Customers who purchased an additional Class Pack
Average Packs Purchased Per Customer
1.8
Total Class Packs ÷ unique Class Pack customers
Average Revenue Per Class Pack Customer
$177
Average revenue generated per Class Pack customer
Realized Revenue Lift
$11,850
Actual revenue collected to date (initial + repeat purchases)